If you are looking for a fast-growing social media platform, Instagram is definitely the best choice of all. More than 200 million people visit an Instagram business profile every single day.
Your Instagram profile creates the first impression of your brand and is the backbone of your Instagram presence. At the heart of your Instagram profile is your Instagram bio. It offers 150 characters to introduce yourself and show new visitors why they should follow and engage with your brand. Here are the 5 powerful steps to take for your Instagram profile.
Your profile picture shouldn’t just be a selfie or a picture with makeup. It should be professional & shows the type of person you are.
For example, if you’re pretty serious in what you do & you have a much more serious tone when you speak, it’s extremely weird for you to use a picture of you smiling wide open. People will see that your profile picture doesn’t align to your bio or content. And it feels inauthentic.
You can either choose to have a happy & smiling picture or a serious picture. And when you choose a picture, people NEED to see your face. I highly discourage you to place pictures that have half of your body because others can’t see who you are. You just need a professional headshot.
The reason why a profile picture is so important is due to the fact that we as humans remember pictures better than words. So if your picture doesn’t catch the attention of others, they won’t continue reading your bio or your content.
Now after your headshot, there are some profile pictures that work a lot better than others because it pops out among the rest. You can either choose to have a contrasting colour background like this:
Or you can place a ring of contrasting colour around your headshot like what I’ve done:
These 2 ways already differentiate you from 95% of the people with headshots or profile pictures that can’t see their faces.
It’s best to have your headshots professionally taken 1 time so that you can reuse it over and over again. I’m not a fan of retaking them unless it’s 5 or 10 years later.
With regard to your profile name, I wouldn’t place my name on it. Unless you’ve traveled around the world with Tony Robbins & other great speakers to the point that everyone knows you, it’s best to avoid placing your name which you’ve already used in your username. So yes, unless you have more than 100k followers, don’t use your name.
“So Darius, what do I do then?”
Well, you don’t have to think too much to come up with a great profile name. The easiest way for people to know what you do is to literally spell it out for them.
For example, my vision is to groom the next generation of thought leaders to set greater standards for their industry, and my vehicle is Instagram and social media. So, this is how my profile name looks like:
You don’t have to overcomplicate it till the point that people don’t understand what you’re saying. Just keep it simple so that we know what you’re actually good at. You don’t want to have too many things on your bio as that just confuses people as to what you really do.
By now, you’ve probably seen tons of different bios. My only question to you is, which are the bios that you actually remember? Or do you not remember any of them? The honest truth is, I don’t remember any of them. Most “professional” bios just look like this:
So when you copy other professionals because it looks good, you’re pretty much blending yourself into a sea of competitors. You won’t stand out from your market, and you’ll just be another one of them.
Your bio answers 1 very simple question. “Why should I follow you?” If it doesn’t answer the question like the above bio, your conversion from reach to followers will be extremely low.
You can have 1000 people visiting your profile but only 1 person follows you. That’s less than 0.1%, and you’ll want at least 1%. If you’re wondering why your reach doesn’t convert to followers, you’re just not answering the question.
So here are a few examples of people who answered the main question of “what’s in it for me to follow you.”
As you can see, they provide pretty compelling reasons for you to follow and learn from them. It’s not because of their brilliant copy, its just because they know what their exact target audience wants.
For mine, I’m attracting people who want to become market leaders, not just some Instagrammer trying out Instagram. I’m in for the long and big game. Nothing less than that.
Once you understand what your clients and looking for and what they actually want, just use that as your bio because you’ll attract the right type of people who will become qualified leads. To stop wasting time on unqualified leads, just change your bio.
Your highlights should be divided into segments that provide a greater reason for people to follow. Let’s take a look at some samples first.
On my profile, you can see that I cover things like meditation, MBTI, podcasting, our masterclass, and learning. What I’m basically answering is the same question, “why should I follow you”.
Although I’m mainly talking about Instagram and social media, my viewers love to see me doing meditation, so that’s the only skill that doesn’t really align to what I do. For everything else, it’s pretty much for the sake of thought leadership on Instagram.
Your highlights should be INTENTIONAL. They shouldn’t just be there because you feel like it or it looks nice. Let me break it down for you.
In my highlight of MBTI, I actually break down people’s MBTI personality preferences and I talk about how each type has its own natural way of influencing social media.
When it comes to podcasting, I’m usually positioning myself as an expert by being in other podcasts and interviewing with big guys in other industries. This answers how good I am in doing what I do.
When it comes to the client wins, I’m just placing all the testimonials and what others have said about my teachings, and trust me, I don’t want to blow my own horn, but its pretty good.
Last but not least, learning is just showing that you’re dedicated to mastery in your expertise and you’re always at the top of your game.
If you’re unsure of what kind of highlights to start, just use mine as a model to follow and you won’t have to overthink it.
At the end of the day, please don’t do the exact same topics as me, even if you’re a social media agency or expert, because what works for me, might not work for you.
Yes, content is indeed part of an attractive Instagram profile. When someone scrolls through your Instagram picture, profile name, bio, and highlights, the content will be the last thing that they will see.
If your content doesn’t look valuable, and it just looks like another profile’s content, then nobody is going to follow you. You can have the best of the best in the first 4 things, but nobody ever wants to look at bad content.
However, with that being said, if you’re new to Instagram, do not fret over the content. In fact, if you understand these 8 keys to engaging content on Instagram, you will have a stepping edge over the rest of your competitors.
The rule of thumb is just to make mistakes, learn from them, and get better at it. Or the faster way is just to learn from someone who has already been there and done that.
Yes, it takes work to build an attractive profile on Instagram but once you do it you’ll continually generate followers and, more importantly, sales.
To achieve that, I want you to do the steps above immediately. In other words, you should be brainstorming and be crafting your message for your bio, scheduling a photoshoot for that awesome profile picture… etc.
It’s actually not that bad because you can just do 1 a week.
So, are you going to accept the challenge? If you do everything and don’t see the results over time, you can hit me up and I’ll help.
You can take the Instagram assessment first so that I understand how to help you better.